Paid acquisition
Meta & Google Ads management
- Campaign structure, creative testing and scaling
- Creative that pre-qualifies within health ad policies
- Google Search for high-intent demand
- Weekly report on cost per booked customer
from$400/ month
Performance marketing · Tracking · Funnels
Solving the digital problems others get stuck on.
Restricted pixels, broken tracking, campaigns that bring clicks but not customers. Meta and Google acquisition for clinics and regulated businesses, with tracking that shows exactly which campaigns bring booked, qualified people.
Free first look
What's stuck in your marketing?
Reply within one working day.
Platforms
- Meta Ads
- Google Ads
- TikTok Ads
- Google Tag Manager
- GA4
- Conversions API
9 yearsin digital marketing, since 2017
30+ clientsclinics, physicians, agencies and brands
TRY 8–14Mmonthly ad spend managed (≈ USD 160–280K)
5–9×ROAS, measured on treatments done
Services & pricing
Clear scopes. Starting prices up front.
Ads, tracking and funnel work are one system. Hire the whole system or the single piece that's broken. Every project is quoted before work starts.
Specialism
Tracking for restricted categories
- Health, personal hardship and financial datasets
- Pixel + Conversions API with event_id deduplication
- CRM and booking events sent back to Meta
- Cookie consent and Consent Mode, GDPR-ready
from$200audit · setup from $300
Funnel & lead quality
From first click to first visit
- Landing page and form briefs that filter early
- Drop-off analysis at every step to the visit
- Intake speed, reminders and show-up rate
- Email and SMS follow-up by funnel stage
from$300per project
Fixed-scope jobs
- Ad account auditStructure, targeting, creative and wasted spend, with an action listfrom $200
- GTM & GA4 setupA clean container and events that match your funnelfrom $200
- Meta Pixel & Conversions APIBrowser and server events with deduplicationfrom $200
- Google Ads conversion trackingLeads, calls and purchases, with enhanced conversionsfrom $200
- Cookie consent & Consent Mode v2Banner set up, tags fire only with consent, GDPR and UK rulesfrom $200
- Business Manager clean-upAccess, ownership, pixels and ad accounts sorted outfrom $200
- Landing page reviewForm, offer and page changes ranked by impactfrom $200
- Hourly consultingScreen-share sessions, second opinions, team trainingfrom $40/h
Prices in USD. Final quote depends on the number of accounts, sites and platforms involved.
"Some website data blocked"
Restricted pixel? The signal can still reach the campaign.
When Meta classifies a site as health, personal hardship or finance, it strips URL data, blocks custom parameters and limits what can be sent. Most setups break quietly. The fix is a clean path for the signals that are still allowed, built entirely inside the rules.
Events received · clinic datasetillustration
- 10:42:07PageViewbrowser + server · deduplicatedevent_id ✓
- 10:42:51EligibilityPassedform step 1 · qualifying answers onlyno PII
- 10:43:30Leadform submitted · standard eventevent_id ✓
- 11:15:02Schedulebooking confirmed by intake teamCRM → CAPI
No URLs, case details or health data in any event. The campaign optimises on the deepest signal the dataset allows.
01 · ADMeta & GoogleCreative filters before the click
02 · PAGELanding pagePixel + GTM, consent first
03 · FORMQualifying formNeutral events per step
04 · CRMBooking & outcomeStage changes via CAPI
05 · CAMPAIGNBetter optimisationSpend follows real customers
Typically blocked on restricted datasets
- URL paths and query strings after the domain
- Custom parameters with product or case details
- Some customer information fields
- URL-based custom conversions
What still works when set up properly
- Standard events with neutral names
- Server events with event_id deduplication
- Lead-form outcomes matched by lead ID
- Aggregate reporting from your own CRM
No domain maskingNo disguised eventsNo new accounts to escape a restrictionNo personal data where it isn't allowed
Selected work
Results judged on customers, not clicks.
Client names stay private. The numbers and the method are real.
Pain medicine · Istanbul
A non-surgical spine treatment, built into a patient funnel across 7 physicians
A non-surgical treatment for herniated discs, introduced and grown from scratch. Meta carried about 90% of spend, with Google Search capturing active demand. Every campaign was judged on treated patients, so tracking followed each lead from the ad to the treatment room, under Meta's health restrictions.
TRY 8–14Mmonthly ad spend across physicians and treatments
5–9× ROASon treatments done, not on form fills
Supplement launch · Germany
Market entry for a food supplement
German-language creative, TikTok and an influencer strategy for the DACH launch, with community building on Reddit.
Health tourism & aesthetics
International patients and clinic growth
Lead generation for international patients and paid social for an aesthetic surgery clinic, run fully in English.
Process
The same order, every project.
Changing things before understanding them is how budgets get wasted. So the work always starts with evidence.
Audit
Accounts, tracking and funnel reviewed, nothing changed yet.
Written plan
What will change, what it should move, and what isn't possible.
Build & launch
Tracking first, then campaigns on clean data.
Weekly review
KPI table, what was tested, what changes next week.
Guides
Fixes for the problems people search for.
Restricted tracking
Meta says "Some website data blocked": what it means and what to do next
Why Meta restricts pixels on health, personal hardship and financial sites, what stops working, and the compliant way to get a usable signal back.
Conversions API
How to send lead quality back to Meta from your CRM
Cheap leads that never book are a signal problem. Here's how to report qualified and booked leads back to Meta, step by step, without sending sensitive data.
About
Let's talk about the problems you can't fix.
Conversions that stopped arriving. A dataset Meta restricted overnight. Leads that look cheap but never become customers. A report nobody trusts. These are the problems this work is built for, and they get solved properly, at the root, not patched over.
- Pixel restricted or events missing
- Leads that never book
- Numbers that don't match the CRM
- Spend rising, customers flat
İlkan Geldigitti has spent 9 years in digital marketing and more than 30 client engagements across clinics and physicians, health tourism, aesthetic surgery, e-commerce, consumer brands and agencies. The focus is hands-on: briefs, tracking, search terms and numbers are handled personally, not handed off.
Every job gets the same standard, whether it's a one-hour GTM fix or a full patient funnel across several doctors. Work runs in English or Turkish from Istanbul (UTC+3), with strong overlap for Europe and the US East Coast, and only a small number of clients at a time.
Meta AdsGoogle AdsTikTok AdsConversions APIGTM & GA4Consent ModeFunnel analysisEnglish · Turkish
Contact
Let's find where your funnel leaks.
Pick what you need and add a few details. A reply arrives within one working day, with questions and a suggested first step.
ilkandigital@gmail.com